3 Mistakes we keep making as marketers
– Why do we still keep prioritising the short-term, over what we know leads to long-term success?- Why don’t agencies challenge bad briefs? (and why do so many marketers keep writing them?) – Why do we throw away decades of research for a copy score we can defend to the business? (And why is so much copy testing still so bad?)
So what works?
– Creativity is key (84% of ads are still wallpaper)
– With sufficient spend
– With the right mix of channels.
– And the right time in market
Great podcast, to remind us of what we know works.
# Elizabethpaul #Davidtiltman #Onstrategyshowcase #marketing #marketingpsychology #brand
